Tens of thousands of people want to become fashion photographers

Tens of thousands of people want to become fashion photographers. There are
even TV shows about them. But the field is just not practical for most people.
It is extremely competitive, with unrealistic career demands for most individuals.
You have to be willing to travel a lot, live in a big city, work odd hours, and
often put up with a lot of stress.

The concepts of fashion photography, however, are applicable to any portrait
or wedding photographer. That’s where this book comes in. Other books
instruct people on how to become fashion photographers, including getting
established in the industry or working with models. This book introduces you to the concepts of fashion photography and shows you how to put these
concepts to work in your wedding and portrait photography. This book is practical
and geared at making you money. It doesn’t just focus on the career path
of a fashion photographer or the creative process.

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It covers everything from
fashion poses to essential fashion lighting techniques to important ways to
retouch your clients to achieve the fashion look. You can take these skills to the
bank now by offering your clients unique fashion flair in their portraits.
This book opens by discussing the preparation required to add a fashion twist to
your images, including location and styling, and then the poses, lighting, and
equipment needed on the day of your shoot.

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It then covers in-camera techniques,
fashion lighting essentials, Photoshop techniques, and a variety of other tricks to
achieve the fashion flair aesthetic. The book would not be complete without the
final section on business tips that will really make the fashion flair approach work
for you. Marketing, social networking, products, and services can all be found in
Part V.